Commercial Bank of Ceylon PLC

Annual Report 2018

Connecting with Stakeholders

When an individual or a group can be significantly impacted by our actions, products, and services, we consider that party a stakeholder. At the same time, we are keenly aware that our stakeholders’ perceptions and behaviour can powerfully impact our ability to carry on our activities and meet our strategic goals.

Given this unique connection, we believe that it is imperative for the Bank to identify and effectively communicate and engage with key stakeholder groups so that we may better understand and address their concerns (Figure 5) while balancing the distribution of value created.

Our stakeholders are –

  • Investors
  • Customers
  • Employees
  • Society and environment
  • Business partners
  • Government institutions and regulators

While formal mechanisms are in place to connect with our stakeholder groups, responsibility for such engagement is shared across the Bank at every stakeholder point of contact.

We strongly believe that by engaging with our stakeholders we are able to better prepare ourselves for the future, improve our business model, drive innovation, and garner invaluable insights for our strategic planning process.