Fibre

Our focused efforts to regain market share through aggressive market development strategies targeted new markets and product segments

Operations

It was a challenging year for the Fibre sector with setbacks in key markets coupled with rising manufacturing cost. The sector is undergoing a restructuring exercise that includes rationalisation of plants and the implementation of lean manufacturing processes. Many initiatives were implemented to strengthen the supply chain, seek alternative materials sourcing, drive cost efficiencies and improve quality assurance systems.

Strategies in Action

Our focused efforts to regain market share through aggressive market development strategies targeted new markets and product segments. Our quest for excellence in quality systems and social sustainability initiatives are continuing. BSCI certification was obtained for Floor Covering products while certification for Industrial Fibres is in progress. In Brushware, the SEDEX certification is to be completed during FY 2014/15, which is in addition to the existing SA 8000 certification. Our thrust on innovation continues, resulting in many new products being added to the product portfolio.

Outlook

The primary objective going forward is to become profitable once more following the restructuring exercise. Strategies being implemented focus on product and market development, excellence in quality and cost effectiveness. Additional plant capacity is planned for 2014/15 to cater to increased demand in the Bio-engineering and Brushware product segments. Overall, the sector is optimistic of showing stronger results in FY 2014/15.

Refer for more information about the sector www.hayleysfibre.com